INSIGHTS FROM THE 2018 B2B CONTENT MARKETING TRENDS REPORT CONTENT MARKETING METRICS 77% 72% increased audience increased number engagement of leads More than 70% of respondents agreed they can demonstrate, with metrics, how content marketing has increased audience engagement and their number of leads. Source: 2018 B2B Content Marketing Trends: North America: Content Marketing Institute/MarketingProfs MZLTD.COM