Integrate live chat software. In order to waste no time connecting with your website visitors, add a live chat feature to your site so you can convert new leads and provide customer support in real time. The inclusion of live chat software can be the difference between a new customer and a lost opportunity. By integrating a live chat feature you will be able to interact with potential customers when they are the most engaged— right when they click on your website. With HubSpot’s free live chat software you can easily customize your chat widget to match your brand and create targeted welcome messages for each page of your site. Additionally, every conversation gets automatically stored in your inbox with the customer’s timeline, so your digital marketing team can have a clear customer profile from just one conversation. A handy guide we created with help from our friends at Slack. | 13