INSIGHTS FROM THE 2018 B2B CONTENT MARKETING TRENDS REPORT TOP 6 TYPES OF CONTENT B2B MARKETERS USE FOR CONTENT MARKETING PURPOSES Social Media Posts 94% Case Studies 73% Videos (pre-produced) 72% Ebooks/White Papers 71% Infographics 65% Illustrations/Photos 56% Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers (50%), email (74%) and LinkedIn (78%) as most effective at helping their organizations achieve specific objectives. MZLTD.COM