INSIGHTS FROM THE 2018 B2B CONTENT MARKETING TRENDS REPORT TOP 5 TECHNOLOGIES B2B MARKETERS USE FOR CONTENT MARKETING PURPOSES 87% ANALYTICS TOOLS 70% EMAIL MARKETING TECHNOLOGY 63% CONTENT MANAGEMENT SYSTEM 55% MARKETING AUTOMATION SOFTWARE 43% WEBINAR/ONLINE PRESENTATION PLATFORMS Respondents use a plethora of technologies to manage their efforts: All respondents reported using an average of 4 technologies as compared to the Most Successful respondents using an average of 5. MZLTD.COM