INSIGHTS FROM THE 2018 B2B CONTENT MARKETING TRENDS REPORT PERCENTAGE OF B2B MARKETERS WITH CONTENT STRATEGY 37% 38% 19% 6% No, but No, with no plans Yes, and it is Yes, but it is not plan to to have one within documented documented have one 12 months within 12 months While 75% of B2B marketers report having a marketing strategy, only half of them have documented their strategy. MZLTD.COM