INSIGHTS FROM THE 2018 B2B CONTENT MARKETING TRENDS REPORT FACTORS CONTRIBUTING TO SUCCESS OVER THE LAST YEAR 78% Content Creation 72% Strategy 50% Content Distribution 49% Content Marketing has become a greater priority 46% Spending more time on Content Marketing 39% Management/HR 35% Content Measurement MARKETERS HAVE MADE CONTENT MARKETING A GREATER PRIORITY (49%) by spending more time (46%) creating strategic (72%), higher-quality (78%) content, targeted (50%) at their audience. MZLTD.COM