INSIGHTS FROM THE 2018 B2B CONTENT MARKETING TRENDS REPORT SUCCESS COMPARED WITH ONE YEAR AGO 18% MUCH MORE 45% SOMEWHAT MORE 26% ABOUT THE SAME 3% SOMEWHAT LESS 1% MUCH LESS 7% DOES NOT APPLY 18% We’re doing great! 70+% Content marketing effort could be improved Only 18% of respondents reported they are successfully creating and distributing valuable, relevant and consistent content. The majority of respondents (70+%) feel their content marketing efforts could be more effective in the future. MZLTD.COM