Inside Sales Operations Sales Forecasting A successful sales operations department includes In order for sales operations a variety of positions, all of which play separate and to forecast future sales and equally important roles: develop sales goals they study past data and performance trends across your industry. When sales forecasting is done correctly, your sales team will be able to spot potential issues with enough foresight to avoid them. Sales Data Management In order to determine the effectiveness of your product or services, your sales operations must measure and evaluate their collected sales data. Otherwise, you will not know when to implement a new sales strategy. This data management should keep an eye on the external Lead Generation market and competitor research so you can keep your sales strategy (and hit your sales goals) ahead of the The process of attracting and then converting strangers competition. Using a CRM will help your sales team stay and prospects into customers is a many layered cake organized, keep track of their pipeline, and make sure that fuels the inbound marketing methodology. The they have all the necessary sales data and context at beginning steps of successful lead generation are: their fingertips — set up the HubSpot CRM for free. A handy guide we created with help from our friends at Slack. | 15