• A prospect discovers your company through one Sales Representative Management of your many marketing channels such as your A main function of sales social media accounts or blog operations is to support your • That prospect then engages with your call-to- internal salespeople. You can action, which takes them to a new landing page do this by providing sales that captures their information in exchange for an compensation plans and offer incentives, as well as setting • Your offer must have enough perceived value to up rewards systems for superior performance. A convince the prospect to provide their personal little healthy competition in the #Sales Slack channel information, such as an informative ebook, course, never hurt anyone… Additionally, you will be creating or free template processes for resolving poor performance and • Once on the landing page, your prospect fills out encouraging more efficient sales techniques. This can an information form requesting personal data be achieved by providing leads and training on time such as their company email, business size, and management skills. Sales operations influences the industry. organization of your sales team, and is tasked with maximizing its performance. • Congratulations, you’ve just generated a new lead! Technology Management For our complete beginner’s guide to Lead Generation, Sales operations oversees the implementation of all here is our free guide. sales team tools and platforms, they often work hand- in-hand with the IT team to make online sales more efficient. A handy guide we created with help from our friends at Slack. | 16